How To Choose The Right Blog For Advertising (Promotional Products)

Marketing Technology - Blogs are a great medium to be a place to advertise or promote. Related to this, of the many blogs, for those of you who want to advertise or berpomosi, you must be smart in selecting and determining a good blog as well as the right to be a place to promote your product. What else have a limited advertising budget, but would like to promote their products accurately, quickly and effectively.

Yup, as we know, a lot of places to advertise and promote on the internet, either through Google Adsense service or Adsense Indonesia or directly through the media like news portal or personal blog. Especially for your blog / personal site, the advantages of advertising on the blog is in focus. Because blogs are usually privately run has special topics, and treated in a more painstaking. And more importantly, the quality of SEO (search engine optimize) or indexer's in search engines like Google and Yahoo more attention owners.

This, for instance different than leading news portals, which are usually not concerned with the affairs of SEO, because they are confident that visitors come not through a search on search engines or search engines, but directly typing the name / url portal site in question. The strengths as well as disadvantages, because it will quickly 'stale' news hit new and will not last long on page 1-2 Google.co.id or any other search engine pages.

The Right Blog For Advertising (Promotional Products) In contrast to the general news portal, personal blogs generally tend to strive for posts last a long article in front page search engine. As an important note to potential advertisers, in fact most of the netters / internet users use search engines like Google and Yahoo when searching for information on the internet.

The other advantages of advertising on the blog is in terms of price. Generally, the price of advertising on the blog but cheaper than the news portal, can still be lobbied, because the advertisers directly deal with the blog owner when negotiating the price. This is in contrast to the news portal or broker adsense / pay per click, which is dealing with the raw numbers with a list price of an existing ad.

Then, how to select and determine the suitable blog and nice to be a place to advertise? Here's how :
  1. Traffic (number of visitors) - View the number of visitors to the blog every day and number of page / pages viewed by visitors to the blog. For example,  of which can be seen in widgets like Live Traffic in this Goyangkarawang.com (see bottom disidebar 2), can also be seen from the Alexa.com ranking (but so far I think Alexa ranking does not have to be a guide, because it is often not accurate and manipulative)
  2. Content and topics of the blog - note the content and topic of the blog is concerned, whether in accordance with the product to be promoted. Was the content and not the result orininal coffee paste and how frequently content is updated blogn.
  3. Layout of the blog - at any location ad spots available, whether in addition to posting (sidebar), under the title of the article, or under the posts (articles).
  4. Credibility of the blog owner / blogger - this is also important, sometimes there are bloggers who hides his identity, his bio does not list. This is in fact affect the confidence of visitors. Because at least psychologically, when there is identity of the owner, will make visitors feel safe and confident to click on ads or links are installed, not the link or ad fake trap.
  5. Pagerank - for the record, a high Pagerank does not guarantee a lot of visitor traffic. Because in my opinion, different from SEO Pagerank. For example, there is my blog which is still O pageranknya but SEO or search engine position better than my other blog. Pagerank is more useful for those of you who want to get quality backlinks to boost your website / blog that is advertised.
  6. etc. (in accordance with your marketing techniques)

Price Advertising Blog Cheap blog advertising's benefits and how to choose a good blog to be a place that I can discuss promotion, the rest may have friends or other technical advice, please be shared.