Marketing Scope

Marketing Scope

1. Understanding
2. Concept Marketing
3. Evaluation Management
4. Differences Fundamental Concepts Sales With Marketing Concepts

A. Understanding Marketing

In general, marketing tends to be defined as the process of distribution of goods or services produced by a company or koorporat to consumers.

Note the following definitions-definitions:

1. 1. Understanding Marketing According to H. Nystrom
2. Marketing is an activity distribution of goods or services from the hands of producer to consumer.
3. 2. Definition of Marketing by Philip and Duncan
4. Marketing is something that covers all the steps needed to put used or tangible goods into the hands of consumers.
5. 3. Understanding Marketing The Marketing Association of the United States of America / American Association Merketing
6. Marketing is the execution of trading activities which are directed to the flow of goods and services from producers to consumers.

source: http://organisasi.org

If we look at the above sense, then marketing is defined as an activity only distribute products from producers to consumers. With such understanding to be no difference between marketing and sales.

Until now many people, including some executives, have not understood the real difference two terms are different concepts.

In the concept sale, a company launching a new product. After that, the company has used any method of sale to woo consumers to buy the product. Having persuaded consumers, it is expected they will buy these products so the company makes a profit. So, in the sales concept, directing the company in accordance with consumer demand for its products. This is different to the concept of marketing. In the marketing concept, companies step begins with the assessment to find out what consumers want or need. Later, the company is developing a product that can meet the desires or needs of consumers, from here the company a profit. Here, companies adapt their products to meet demands

or consumer needs.