A few days ago, I maen to Sukabumi.
do not take some time off anyway, I went pas weekend, Saturday afternoon off, back to Sunday night already boarding. Maybe because I'm bored in Jakarta, venturing into Sukabumi be my choice at the time.
Not bad, fasts such a cool game to Sukabumi.
So, I set out that afternoon both my friend Hasan of the Kampung Rambutan terminal.
I think, from Kampung Rambutan terminal, there is a bus going to sukabumi air-conditioned, was not there bro.
Be my equal the economic Hasan bus ride from Kampung Rambutan to Sukabumi. The ticket is only $ 1.5 only. Cheap. While the name of the bus itself is a bit bombastic,
LANGGENG JAYA, rickety bus name. Judging from the condition of the bus, the bus company Nasip like going far from sustainable. As this appearance ..
The Canned Wheeled
But anyway, that's not what I want you tell us.
The bus ride like this, in a state of fasting is not to be I recommend to you.
The combination of hot air, a dense bus, an empty stomach and armpit odor fragrant very disturbing physical and spiritual.
Somewhat-somewhat wryly how so ..
In the course of cross-provincial bus ride economy like this, you're not gonna be able to sleep in peace during the trip.
Besides being a sour smell had spread everywhere, hawkers and buskers will always unsettle lo when sleeping.
Yes, ntah how hawkers and street singers can enter the bus when the conditions are a little stuck.
And the things they are selling too varied. Starting from Akua and mijon (yes, they told you is true when mijon AQUA and Mizone) fruits, gossip magazines, brown chicken ampe scissors.
If I thought ...
SCISSORS FOR WHAT I'M BUYING IN THE BUS?!
But without us knowing it, those marketing people is the greatest in the world. They could even understand the principles of marketing without having read the book Phillip Kotler (many people who tell me that this is his god father Kotler marketing business).
Average of them had an amazing speed of speech. Just like the people marketing.
Example:
New singers go directly talk to the speed of sound:
"Assalamualaikum Wr. Wb, we are sorry to disturb your comfort in driving, and the father of the driver and the conductor let us singing a few songs to accompany your journey "
Not to mention fitting them down. Preman panjaaaaang and very fast.
And unique, they use marketing tips are different in every business.
Clay wrote a case - a case which I encountered yesterday ..
1. Little singers and women singers.
Empathy. Sense of belonging caused the passengers. They are mostly used with pity and compassion to find dollars.
Armed with a small guitar ukulele kecrekan for the child and for the mother's cap, they began to sing the song as an introduction melancholy suicide and tells about how cruel life in the lyrics.
The passengers were brought to feel the cruelty of their lives.
They both can get into the different moments. But I'm on now the same type because they are the same mode and almost similar. Sell ??mercy.
Surprisingly, the mother ngamen complete with jewelry! Ask why??
2. Teen singers.
Do not forget the quality! Selling quality products. And they apply this principle. With capitalize guitar and melodious voice, the soft ballad songs add me to Sukabumi serene trip this time.
Quality is numero uno ..
3. Brown chicken Seller and Seller Gossip Magazine.
Know your products, this principle is upheld by the peddlers of this type. Imagine, once they get in, they went straight to the front of the bus. And rambling about their products.
For artisan chocolate,
"Fathers mothers fathers, this is not just any chocolate brown! It's made of chocolate PT Ceres, which makes chocolate silverqueen PT. Brown used the same and is still far from expirenya!! Can mothers clay behind the wrapper no date expirenya, still in December 2011, is still very old mothers, so chocolate is safe to eat! "
The seller gossip magazines,
"Ladies gentlemen, this latest edition of the magazine, still in plastic cover. Ariel demanded 12 years in prison and Andi Soraya police want to arrest, see how the developments in the case of Ariel wants demanded 12 years due to the case of porn videos. Oia, the Andi Soraya incarcerated fathers like mothers'
And damn, they do know their products!
4. Sellers Wallets and Scissors.
Forced to understand your customers with your products. These concepts were held by merchant type.
Once they come in, with makeshift opener greeting, they immediately around from front to back, throwing, throw ya, their products into our laps passengers.
We were forced to take up and pay attention to their products. Ah, a scholar like me fooled by hawkers.
Then they will come back around, taking back merchandise. For those interested, yes buy, which is not interested in ya back!
5. Dangdut singers.
Innovate, innovate ya lah. When your competition is too much and the condition of the market is saturated, then Innovate. It is made by Apple Inc.. in the U.S.. They are not afraid to innovate. The same principle by dangdut singers on this one.
Seeing young singers competition with an increasingly saturated, then he innovate. If most singers capitalize kecrekan guitar and then he took a big step in the world of ngamenan (there are so per-ngamenan world? Bodo ah ..)
She was wearing a mini sound system. Capitalize mike, cassette player, batteries and small soundsistem, it is echoing the songs of creation and bang bang Rhoma Haji Mansour S popular in the 80s.
Song - popular dangdut songs like Ani, Young Blood and Khana could make these hips sway to the unconscious.
With the concept of intent, melodious voice, and complete equipment, the rupiah for dollars flowing into the pockets of dangdut singers.
Wonderful is not it?
6. Handyman know sumedang,
Give bonuses. Consider your customer loyalty, if your competitors sell the same stuff, make sure you give more. Give a free bonus and get your customer's heart.
This marketing theory espoused by traders know sumedang that I have encountered.
"Gentlemen mothers, sumedang tofu - tofu sumedang, still warm, still warm. Make preparations break, let bu let's pack! Buy 0.2 rupiah to bonus cengek (cayenne pepper), three (three) "sipenjual said with a smile.
Wuooowwww, Bonus and friendliness definitely steal the hearts of your customers! Attach great importance to after sales service!
7. Orange Seller and Seller Toys.
Give discounts. Which normal human being could refuse a discount? Look midnight sale in the capital, there is a quiet guns.
Masi remember in our mind how long queues are selling rubber sandals crocs yesterday it reached 5 floors.
Me, you, my father, your grandmother, Sodara woman, your mother, she Ujang artisan tea bottle, he Marni boarding my aunt, all lovers diskonan!
Well, this is captured by the seller and the seller's orange toy on the bus I was riding lasting glory.
Toy seller.
"Dear fathers, mothers, there Maenan motorcycles and cars without batteries, going back to first trus removable let him come forward himself forward! Dear children, dear boy!
Mr fathers mothers, this Maenan reply in Alpamart and Indomaret, price 40 thousand, but because of this I take directly from the dealer, so the price is 30 thousand only. Dear children dear boy .. "
Powerful!
Sellers orange.
This is the most bombastic. The father of this ga me down off the bus. Starting from the village rambutan ampe Sukabumi terminal. She brought a bag of oranges and a lot of plastic bag.
When the new buses started running ..
"Bu pack oranges, sweet sweet, just sebijinya thousand, ten thousand ten, let's pack let bu, sweet sweet!"
An hour later ...
"Let's pack let bu, sweet orange sweet!! 1 DOLLAR NOW TO ELEVEN. BONUS 1!! AYO AYO PAK MOM! "
Two hours later.
"Let's pack let bu, BUY NOW TO TEN THOUSAND TWELVE!!!! AYO AYO PAK MOM!!! '
Half an hour later ..
"Let's pack let bu, ten thousand can now buy THREE TO BE THREE BELASSSS bonus!!! FATHER GO, GO MOM! "
Towards nyampe Sukabumi,
"Come on sir, ma'am orange, sweet sweet, buy 1 dolars dapet bonus one, two, three, four, five. FIFTEEN!!!! MOM ORANGE, ORANGE SIR! "
And those who bought first will scratch the ground regretting his folly. Even Hasan said, he had that look in ngejualnya ampe 30 seeds for ten thousand.
Conditions like this, makes me think, what makes them so creative? I'm sure if guns none of them have ever studied marketing tips from Kotler.
Guns and none of them are highly educated, if they are educated, they are definitely already out of the street.
Perhaps Kotler distinguishes them is their place of learning.
If Kotler learning indoors and from library books, they learn in the streets.
And if I may give a name, which they apply marketing knowledge above was was going to give me a name ...
Marketing streets!
The streets and the creative force them to rack my brain in selling. Economic crush and cruel streets makes them think out of the box. Hunger and crying children at home makes them bold innovation and creativity.
The bus ride economics for more than 4 hours are not convenient. But for 4 hours that I learned a lot. Of those who passed and hawkers who I met yesterday.
Being in a bus makes me feel close to Indonesia, the country still begelut with poverty.
Not just a dime novel stories, love songs, soap operas on TV, or a novel with a happy ending.
I learned a lot in the bus and that's what makes me love traveling.
Going to new places, meet new people, learn new things, taste new experiences.
